Janoff has said that there was no rhyme or reason behind the placement of the colors themselves, noting that Jobs wanted to have green at the top “because that’s where the leaf was.” The logo debuted a little before the computer’s launch. Janoff’s original apple logo contained a rainbow spectrum, a nod towards Apple’s computer Apple II which was the world’s first computer with color display. Jobs quickly threw out the old Newton logo, and Apple’s logo was fully established and used by the end of the company’s first year. The famous CEO soon hired graphic designer Rob Janoff, who then created the now classic and world-renowned logo of the bitten apple. The Newton logo was short lived, as Steve Jobs reportedly believed that it was too old-fashioned, or arcane. The Logo included a quote from William Wordsworth, a romantic English poet “Newton… a mind forever voyaging through strange seas of thought.” The poem was written on the frame of the logo.
How did he figure it out? An apple fell on his head!Īpple’s first logo was a depiction of this event, with Newton sitting under an Apple tree. The first image to represent the computer company was Isaac Newton, the man who revolutionized science with his discoveries on gravity. The logo was as different as could be from its current look, although still related to the Apple. Apple’s first logo was created by Apple Computer Co co-founder, Ronald Wayne, during the company’s incorporation in the 1970s. The Apple logo was not always the same, or even remotely similar. Here is one bite out of the apple’s history, to enlighten readers on how the logo sprang into existence. It is one of the easily recognizable logos in the whole wide world, a fitting symbol to the name of the company behind the picture. The “bitten apple” is the logo of the well-known computer manufacturer Apple Inc. Interesting Article ➤ Have you ever read about Apple’s core values? The history of the bitten apple: The logo of well-known computer manufacturer Apple Inc., this logo has been used and changed in its over 3-decade tenure. The bitten Apple is one of the world’s most notable and recognizable logos.